Mobile healthcare application privacy policies are hard to find, and those in place are not providing transparency on privacy practices and more than half aren't focused software, according to a new study.
This week I spoke with Monique Levy, vice president of research at Manhattan Research, which just released its annual Cybercitizen Health survey on wearable devices.
One of the study points is the prediction that motivating consumers to embrace mHealth tech may very well require incentives, mostly from providers, that may range from cost savings on premiums to smaller co-pay requirements and the fact such incentives will vary widely. The "ask," explains Levy, will vary as consumer needs and demands are varied.
I'm inclined to agree with Levy. While fitness buffs and health "fanatics" are embracing mHealth wearables, I'm not so sure mainstream consumers are as interested or compelled to spend anywhere from $50 to a few hundred bucks on a device that offers up blood pressure rates or respiration rates unless they're dealing with an illness and a doctor makes a strong recommendation. Read more...
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